completely agree here! i'd even take it one step further beyond trust, to empathy. where bitcoin solves a technical challenge, it doesn't solve the human experience challenge of reducing the frictions in using cryptocurrencies. and by definition an infrastructure layer such as bitcoin can't solve user experience layer challenges. i'm convinced this is why most utility tokens in 2017/18 failed as well (aside from being fraudulent). there was no product manager building for true user experience to catalyze adoption, just whitepapers by mathematicians and computer scientists. as you clearly state, being able to trust that someone will help you if things go south is a critical component of coinbase's success. being able to easily fund and keep track of your accounts is similarly a critical component. as we build new infrastrucutre it's vital to remember that on the other end are actual humans using them and not to forget the human component which often demands user experience, support, and trust in another human to help when the unexpected happens.